As a passionate serial entrepreneur and disruptor. I co-founded Waze, the world’s largest driving traffic and navigation app, in 2007. The app, nowadays used by more than 750 million drivers around the globe, was acquired by Google in June of 2013 for $1.1 billion. Another achievement I am proud of is Moovit, ‘Waze for public transportation’, where I was the first board member and an investor. Moovit, which is used by more than 750 million individuals worldwide, was acquired by Intel for $1 Billion in 2020.

Since Waze acquisition, I am actively pursuing my dream to create significant value for large audiences through the series of startups I founded. My vision is specifically intended to disrupt inefficient markets and improve under-functioning services, focus on solving ‘BIG problems’, saving consumers time and money while empowering them.

Committed to spreading entrepreneurial thinking, it was only natural for me to take the next step with writing the book, “Fall In Love with the Problem – Not the Solution, a Handbook for entrepreneurs”

In line with my vision, I dedicate significant time to public speaking engagements to audience around world, inspiring them through the lens of entrepreneurship and disruption, speaking of contemporary revolutions of markets and startups. My presentations rely heavily on my entrepreneurial and personal experiences with the intention to benefit people from the lessons I’ve learned, and look back on both success and failures I’ve witnessed along my path.

I am also motivated to encourage the next generation of thinkers and innovators and I lead an academic workshop entitled “How to Build a Startup”, aimed at undergraduate and graduate level business students.