做难而正确的事 –创业者手册
我是一名企业家，同时也是一名创业导师。致力于传播创业思维，在创立了两个独角兽公司——Waze和Moovit之后，做难而正确的事 也随之应运而生。
《做难而正确的事》这本书提供了创业导师式的指导建议，旨在通过识别消费者的最大问题并颠覆当前服务他们的低效市场，帮助你开创一个成功的业务。
在整本书中，我揭示了创业的艰辛这一真相，同时提供了一本可供创业者实操的手册，指导他们如何正确地创业，希望我的读者能利用我的见解和创业指南来引导他们前进的道路，并提高成功的机会。
这本书还分享了Waze的创立和退出的过程以及我的第二个独角兽公司Moovit的一些内部视角，揭示了这些公司能够与行业巨头竞争的原因。
我在写这本书时考虑了多个读者群体：企业家和初创公司创始人；首席执行官；管理层和董事会成员；技术专业人士；战略领导者；产品开发人员；营销专业人士；初创公司员工。可以说是每一个想要将想法变为现实的人。
"剧透警告：如果你是一位企业家，这本书将会改变你的生活并成为你的 “创业圣经’” 。"
- 苹果联合创始人史蒂夫·沃兹尼亚克
在这本书中，你可以跟随我的创业建议和见解，了解到以下内容：
用人
融资
理解用户
实现产品市场匹配
规模化
全球化
商业模式
退出策略
订购尤里·莱文的书
书籍预告片
加入“爱上问题”newsletter，获取我的创业建议（Startips）
I am an entrepreneur and also a mentor and teacher. Committed to spreading entrepreneurial thinking, it was only natural for me, after building two unicorns – Waze and Moovit – to take the next step and write “Fall In Love with the Problem – Not the Solution, a Handbook for Entrepreneurs”.
Fall In Love with the Problem, Not the Solution offers mentorship in a book, and aims to empower you to build a successful business by identifying your consumers’ biggest problems and disrupting the inefficient markets that currently serve them.
Throughout the book I unveil the truth behind the hardship of building a startup, side by side providing a cookbook for entrepreneurs in terms of how to make it right, with the hope that my readers will use my insights and Startips to guide their way and increase their chances to succeed.
The book also provides an inside look at the creation and sale of Waze and my second unicorn, Moovit, revealing the formula that drove those companies to compete with industry giants.
I wrote this book with several audiences in mind: Entrepreneurs & Startup Founders; CEOs; Managements and Boards; Tech professionals; Strategy Leaders; Product Developers; Marketing Professionals; Startups Employees. Basically, every person who wants to make their idea come true.
The book has already been translated to Portuguese, Spanish, Japnese and soon to publish in China.